Collaborations that Make Sense: Iggy Azalea for Steve Madden

I’m going to try to tuck [some of] my disdain for Iggy for a moment to talk about this collab. I can make no promises…

This collaboration is great fit for Azalea and Madden, as they are both known to specialize in making unique styles accessible to the masses (read: appropriation). Iggy’s brand of hip-pop seems like the perfect fit for Steve Madden’s party girl. I imagine the shoes will be incredibly high and bold… with you know “fancy” adornments. Iggy has one of the most popular songs in the country, so I guess it’s time for her to make some coins!! I am looking forward to the visuals for this collaboration. While her talent is debatable, her beauty is undeniable. As for the shoes, and everything else to do with I-G-G-Y, I’m RSVPing “No Thanks.” (Source)

In other news, Steve Madden is becoming quite the “downtown” dominator. The company just acquired Dolce Vita last week and inked a partnership with B by Brian Atwood in March of this year.

Ciara Was SUPPOSED To Give Janet!

It was at this very moment when I was 100% convinced that Ciara could be the next Janet.

Every generation has its own superstars. Rihanna is our Madonna. Beyonce is… Beyonce (I say that as neither a compliment nor insult. She’s a bit confusing to me). Unfortunately, the value of just standing there SANGING in ¬†pretty dress has diminished so doubtful a Whitney or Mariah would flourish now. But, in MY mind, there is room for the choreography heavy, whisper singing, PERFORMER ala Janet. I thought Ciara would be that gal.

Her build up was strong. Each single and video with more polish the last. Dancing was impeccable. Then modeling contract. YES!! GO CICI!!! Then Love Sex Magic. EXCELLENT. Tours with Britney and Jay-Z. AWESOME. Then nothing.

Fantasy ride was largely a bust. Especially as a follow up to my favorite Ciara album, The Evolution, which contained at least 4 wildly popular singles. Then came Basic Instinct with Ride as it’s only memorable single. Most recently, her epynomous album with the single Body Party which couldn’t have irritated me more.

Body part was cute. But the entire video just looked like her career Рone dimensional and repetitive. What Ciara lacks is versatility.  As my friend put it, Ciara makes house party and skating rink music. She needs new producers to give us more interesting sounds.

As for her image, she could never seem to break free from her Adlanna (Atlanta) homegirl vibe for more than a moment. Look at Beyonce. She has a southern accent which makes her charming, but she has stripped a lot of the Houston down to make her more accessible to the masses.

Visually, we need variety! Give us a “Love Will Never Do” pretty moment. Or a “That’s The Way Love Goes” chill party vibe, no high school choreography break in the middle of the video. Just vibe. Everything doesn’t have to be twerk heavy. Janet knew how to give us pretty-sexy.

[CAN’T YOU SEE CIARA IN THIS MOMENT?!?!? Throw Future in the video… he’s pretty too.]

Then her look. She has largely looked the same throughout her career, save that tragic red weave from the Goodies video. Variations on that soft waved weave. *YAWN* I’m not suggesting kool-aid red like Rihanna and Janet but give us something.

I’m won’t say I’ve totally given up on Ciara, but I do think she missed a prime opportunity to be one of the superstars of this era.